"Rich Kid, Poor Kid" programme
“Rich Kid, Poor Kid” is a social responsibility programme that the Institute started in 2005.
Money skills are among the most important skills for a successful, happy life, but most schools don’t teach them. The Institute saw an opportunity to pass on the money management skills of accountants by creating this visible, popular programme, to encourage the younger generation to practice financial responsibility.
Teachers and students are fans of the programme, saying it is a great way to introduce students to the basics of money management – a core skill of CPAs. The accountant ambassadors involved in the programme have a wonderful time, saying it is fun and meaningful at the same time. Click here to see what they think.
The Institute published The May Moon Money-Wise Box Set in 2006 with a storybook for children aged eight to 12 called May Moon and the Secrets of CPAs combined with a book for parents, How to Raise a Money-Wise Child. Continuing the May Moon series, another two storybooks May Moon Rescues the World Economy was published in 2010 and May Moon's Book of Choices in 2012. The May Moon books won the gold award for custom publications in the International Mercury Awards for communications excellence.
The "Rich Kid, Poor Kid" programme won the Asia Pacific PR Awards “Corporate Social Responsibility Campaign of the Year” – a regional award that recognizes it as the best for creating sustainable benefits to society.
The documentary, The Money Secrets of Children, won three grand honours at the MerComm QUESTAR Awards, topping nearly 100 entries from around the world. The Institute's trio of awards included the gold award for non-profit organizations, the grand award for best of documentaries, and the best of show award among all videos. Click to watch the documentary in English and Cantonese.
Central to “Rich Kid, Poor Kid” are the starring appearances at primary and secondary schools of our CPA accountant ambassadors.
Click below to see the elements of the very successful "Rich Kid, Poor Kid" programme.
- "The Money Secrets of Children" campaign
- Storytelling sessions to primary schools
- Road shows to secondary schools
- Book publishing
- Survey on parents' attitudes of financial education
- Territory-wide teenagers survey
- Kick-off forum
Join us to teach young people the secrets of CPAs. (For members only)