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The CPA Conference 2021

The CPA Conference 2021

The COVID-19 pandemic has ravaged economies around the world, disrupted supply chains, and changed organizational behaviours. The lessons learnt from the pandemic will shape CPAs and their organizations’ development as they leverage the arsenal of skills and resources they developed and deployed to navigate this global crisis.


The Institute organized its debut conference on 2 October 2021 for both CPAs in business and practice, which provided a platform for speakers to share and inspire Institute members on the latest trend and development relating to the accounting profession and the business world.


Themed “Transcending together”, the conference explored the business lessons learnt from the pandemic, the urgent need for digital transformation, the future of the finance function, as well as the evolving skill sets and the path forward for the accounting profession.


About the Event  
Date   2 October 2021, Saturday
Time Morning session 9:00 a.m. - 12:00 noon

Afternoon session 1:30 p.m. - 4:30 p.m.

Venue  The Grand Ballroom, Kowloon Shangri-La, Hong Kong 
Language Cantonese
CPD hours 2.5 hours per session / 5 hours for full day


Event highlight!

The CPA Conference 2021 - event highlights


Thank you for  joining the conference, and please take a look at some of the highlight photos.

 If you cannot view the video above, please click here. 


Click here to view photo gallery.



Archived webinars are available now!

(click the link below to subscribe for the archive webinars)


ESEMCPAC21100201 Morning session
ESEMCPAC21100202 Afternoon session





Click here to view the e-booklet.



Programme - Morning session

09:00  Welcome address      
    Mr. Raymond Cheng FCPA (practising)


Hong Kong Institute of CPAs

 09:15 Keynote speech: Brand Value creation and transformation of LEGO
  The COVID-19 pandemic has changed the consumer and shopper behavior drastically with waves of lock down and revenge purchase. The expectation and desire of consumer to consumer brands also changes a lot with the heavy digital evolution and world situation. How has the LEGO Group created the brand value and transformed the business to keep the high growth even in COVID?

Mr. Kenny Sham

Director, Head of Marketing (Hong Kong, Taiwan & Macau)

The LEGO Group

 09:45 Panel discussion 1: Lessons from the crisis    
  The COVID-19 pandemic has ravaged economies, disrupted supply chains, and changed organizational 
behaviours. What are the business lessons we can learn from the disruption?
    Mr. Edwin Morris CPA

Group CFO

Jebsen & Co. Ltd

  Mr. Francis Ngai

Founder & CEO

Social Ventures Hong Kong

 10:15 Networking break    
 10:45 Panel discussion 2: Digital transformation     

The COVID-19 pandemic has speeded up the adoption of digital technology and brought about changes 

in the way companies in all sectors and regions do business. How has the digital revolution impacted the accounting profession?

    Mr. Chan Ting Bond, Michael FCPA

Co-Founder &
Chief Executive Officer

Vis Mobility Limited

  Dr. Toa Charm



    Mr. Dickman Chiu CPA

Group Financial Controller

100x Group

  Mr. Andrew Lee

Partner, Greater China Markets

Ernst & Young

 12:00 End of the morning session


Programme - Afternoon session


Keynote speech: Doing business with purpose 


Mr. Tsang Chun Wah, John



 14:00 Panel discussion 3: Future of the finance function    

Finance functions are transforming from back office support functions to business-facing functions that support and enable decision-making across organizations. Technology advancements and the proliferation of data are also dramatically reshaping the role of the finance function. Are we ready?


Mr. Keith Chan CPA

Chief Financial and Technology Officer

McDonald’s Hong Kong


Mr. Anthony Lin FCPA

Financial Controller

Gammon Construction

 14:30 Networking break     
 15:00 Souvenir presentation to sponsors    
 15:05 Panel discussion 4: Skills evolution and the pathway forward     

The COVID-19 pandemic has accelerated change and professional accountants need to evolve and embrace the changes. What are the roles and skill set required for future accountants?


Mr. Teddy Liu CPA (practising)

Member, People Development Management Committee

The Hong Kong Management Association


Mr. Kit Wong CPA

Director, Education and Training

Hong Kong Institute of CPAs


Ms. Louisa Yeung FCPA

Chief Executive Officer

KOS Group 


Ms. Yan Yeung CPA

Partner, Tax Services

PwC Hong Kong

 16:20 Closing remarks      

Ms. Rosalind Suk Yee Lee FCPA

Vice President

Hong Kong Institute of CPAs and

Convenor of The CPA Conference 2021 Organizing Committee

 16:30  End of the afternoon session      


To promote work-life balance, booths introducing the Institute’s sports and recreational interest groups were available at the conference.



Special thanks to our sponsors:


Title Sponsor



Platinum Sponsors



Gold Sponsors


Listed in alphabetical order.


Interested in becoming a sponsor? Email us at to learn about the sponsorship details.