The CPA Conference 2021
The COVID-19 pandemic has ravaged economies around the world, disrupted supply chains, and changed organizational behaviours. The lessons learnt from the pandemic will shape CPAs and their organizations’ development as they leverage the arsenal of skills and resources they developed and deployed to navigate this global crisis.
The Institute organized its debut conference on 2 October 2021 for both CPAs in business and practice, which provided a platform for speakers to share and inspire Institute members on the latest trend and development relating to the accounting profession and the business world.
Themed “Transcending together”, the conference explored the business lessons learnt from the pandemic, the urgent need for digital transformation, the future of the finance function, as well as the evolving skill sets and the path forward for the accounting profession.
| About the Event | |
|---|---|
| Date | 2 October 2021, Saturday |
| Time | Morning session 9:00 a.m. - 12:00 noon
Afternoon session 1:30 p.m. - 4:30 p.m. |
| Venue | The Grand Ballroom, Kowloon Shangri-La, Hong Kong |
| Language | Cantonese |
| CPD hours | 2.5 hours per session / 5 hours for full day |
Event highlight!
The CPA Conference 2021 - event highlights
Thank you for joining the conference, and please take a look at some of the highlight photos. |
Click here to view photo gallery.
Archived webinars are available now!
(click the link below to subscribe for the archive webinars)
ESEMCPAC21100201 Morning session
ESEMCPAC21100202 Afternoon session
E-booklet
Click here to view the e-booklet.
Programme - Morning session
| 09:00 | Welcome address | |||
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Mr. Raymond Cheng FCPA (practising)
President Hong Kong Institute of CPAs |
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| 09:15 | Keynote speech: Brand Value creation and transformation of LEGO | |||
| The COVID-19 pandemic has changed the consumer and shopper behavior drastically with waves of lock down and revenge purchase. The expectation and desire of consumer to consumer brands also changes a lot with the heavy digital evolution and world situation. How has the LEGO Group created the brand value and transformed the business to keep the high growth even in COVID? | ||||
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Mr. Kenny Sham Director, Head of Marketing (Hong Kong, Taiwan & Macau) The LEGO Group |
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| 09:45 | Panel discussion 1: Lessons from the crisis | |||
| The COVID-19 pandemic has ravaged economies, disrupted supply chains, and changed organizational behaviours. What are the business lessons we can learn from the disruption? |
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Mr. Edwin Morris CPA
Group CFO Jebsen & Co. Ltd |
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Mr. Francis Ngai
Founder & CEO Social Ventures Hong Kong |
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| 10:15 | Networking break | |||
| 10:45 | Panel discussion 2: Digital transformation | |||
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The COVID-19 pandemic has speeded up the adoption of digital technology and brought about changes in the way companies in all sectors and regions do business. How has the digital revolution impacted the accounting profession? |
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Mr. Chan Ting Bond, Michael FCPA
Co-Founder & Vis Mobility Limited |
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Dr. Toa Charm
Chairman OpenCertHub |
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Mr. Dickman Chiu CPA
Group Financial Controller 100x Group |
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Mr. Andrew Lee
Partner, Greater China Markets Ernst & Young |
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| 12:00 | End of the morning session |
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Programme - Afternoon session
| 13:30 |
Keynote speech: Doing business with purpose |
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Mr. Tsang Chun Wah, John Founder Esperanza |
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| 14:00 | Panel discussion 3: Future of the finance function | |||
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Finance functions are transforming from back office support functions to business-facing functions that support and enable decision-making across organizations. Technology advancements and the proliferation of data are also dramatically reshaping the role of the finance function. Are we ready? |
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Mr. Keith Chan CPA Chief Financial and Technology Officer McDonald’s Hong Kong |
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Mr. Anthony Lin FCPA Financial Controller Gammon Construction |
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| 14:30 | Networking break | |||
| 15:00 | Souvenir presentation to sponsors | |||
| 15:05 | Panel discussion 4: Skills evolution and the pathway forward | |||
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The COVID-19 pandemic has accelerated change and professional accountants need to evolve and embrace the changes. What are the roles and skill set required for future accountants? |
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Mr. Teddy Liu CPA (practising) Member, People Development Management Committee The Hong Kong Management Association |
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Mr. Kit Wong CPA Director, Education and Training Hong Kong Institute of CPAs |
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Ms. Louisa Yeung FCPA Chief Executive Officer KOS Group |
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Ms. Yan Yeung CPA Partner, Tax Services PwC Hong Kong |
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| 16:20 | Closing remarks | |||
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Ms. Rosalind Suk Yee Lee FCPA Vice President Hong Kong Institute of CPAs and Convenor of The CPA Conference 2021 Organizing Committee |
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| 16:30 | End of the afternoon session | |||
To promote work-life balance, booths introducing the Institute’s sports and recreational interest groups were available at the conference.
Sponsors
Special thanks to our sponsors:
Title Sponsor
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Platinum Sponsors
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Gold Sponsors
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Listed in alphabetical order.
Interested in becoming a sponsor? Email us at ms@hkicpa.org.hk to learn about the sponsorship details.
